In her statement, Technology Secretary Liz Kendall articulated that the consultation aims to establish a clear understanding of how young people can not only navigate but also "thrive in an age of rapid technological change." Beyond exploring the possibility of an outright prohibition on social media access for the under-16 demographic, the government is also keen to solicit public views on a variety of less stringent interventions. These could encompass measures such as age verification, limitations on features known to be addictive, and enhanced parental controls. To provide robust "real-world evidence" of their effectiveness, the government announced that parallel pilot programs will be conducted, testing some of the proposed interventions in practical settings.
"The path to a good life is a great childhood, one full of love, learning, and play," stated Kendall, emphasizing the universal importance of a nurturing environment for child development. "That applies just as much to the online world as it does to the real one." She acknowledged the widespread parental concern regarding screen time, the timing of device acquisition, the content children are exposed to online, and the cumulative impact of these factors on their well-being. "This is why we’re asking children and parents to take part in this landmark consultation," she added, highlighting the critical role of direct engagement from those most affected.

To foster a broad and inclusive public discourse on this multifaceted issue throughout the consultation period, the government is orchestrating a series of community events. These events are intended to involve Members of Parliament, influential social media personalities, and representatives from educational institutions, thereby broadening the reach and impact of the debate. The government explicitly stated that "everyone with a view" is encouraged to participate, a broad invitation extending to parents, carers, young people themselves, professionals who work with children, civil society organizations, academics specializing in the field, and representatives from the technology industry. To ensure maximum accessibility and encourage participation, distinct versions of the consultation materials have been developed specifically for young people and for parents and carers.
Furthermore, an independent academic panel has been tasked with rigorously assessing the expanding body of evidence pertaining to the impact of social media on young minds, drawing valuable insights from the recent experiences in Australia. The consultation is scheduled to conclude on May 26th, with the government anticipating the release of its official response during the summer months.
While the concept of an under-16 social media ban has garnered significant support in various international contexts, it has also encountered notable opposition within the UK. Some experts and children’s charities have voiced concerns and argued against an outright ban, citing potential "unintended consequences." Conversely, the proposal has found strong advocates among political figures and organizations. In a pointed open letter addressed to the Prime Minister, Labour MPs criticized "successive governments" for their perceived inaction in adequately protecting young people from "unregulated, addictive social media platforms." Kemi Badenoch, the Conservative leader, has previously indicated her party’s intention to implement an under-16 social media ban if they were to assume power. Similarly, Munira Wilson, the Liberal Democrat spokesperson for education, expressed urgency, stating there is "no time to waste in protecting our children from social media giants" and cautioned that holding a consultation risks merely "kicking the can down the road yet again."

The Molly Rose Foundation has welcomed the consultation, viewing it as a "crucial opportunity to decisively strengthen online safety laws and stand up for children and families." This charity was established by the family of Molly Russell, a 14-year-old who tragically died in 2017 after being exposed to self-harm and suicide content on platforms such as Instagram. However, a coalition of other charities and campaign groups, including the NSPCC, has expressed reservations about a complete ban, arguing that it might lead to "unintended consequences." These organizations have instead advocated for more robust enforcement of existing child safety regulations. In a joint statement issued in February, they warned that "it would create a false sense of safety that would see children – but also the threats to them – migrate to other areas online."
Professor Sonia Livingstone, a leading expert in social psychology at the London School of Economics, shared her perspective with the BBC, stating, "What everyone wants to see is better safety from Big Tech companies, and then children could express themselves and connect online as they want to." Social media platforms have faced increasing scrutiny globally as governments and regulatory bodies delve deeper into understanding the profound effects that their content and design choices have on the mental and emotional well-being of children. In a significant move earlier this year, the European Union formally communicated to TikTok that it must overhaul its "addictive design" or face substantial financial penalties, a directive that the Chinese-owned platform has vowed to contest.






